'the Betty' is back on Monday

We know many of you have been patiently awaiting the re-stock of the infamous Betty hat. This coming Monday (9/26) we will be re-releasing this hat in a variety of colorways, including a brand new color we like to call 'Beluga'. When they are gone, they are gone and we can't say for sure when they will be back online, so we wanted to give you time be prepared :) We will be making the Betty available @ 9 a.m. PST on Monday, September 26! Mark it in your planners people... - - - - - - - - - - - - - - - - - - - - - - - - - UPDATE: 'the Betty' is SOLD OUT currently, but there will be more opportunities to get this hat in the weeks to come both online, and through our retail partners like Nordstrom. Please stay tuned here to the site for more information...