Interview with FEED Projects' Lauren Bush Lauren


I always say that when we started KK intl. there wasn't a vocabulary for the idea we've come to know as "social entrepreneurship," which was similar for you. What prompted the combination of fashion and social good for you? I’m sure you feel the same, but I’m so glad conscious consumerism and social business have entered the Zeitgeist, and appear to be the new way of doing business—not just in niche categories. Like KK intl., I founded FEED at a time when this terminology was unheard of which posed somewhat of a challenge, but also really highlighted the need to inform shoppers that their decisions in the marketplace matter. Personally, I’ve always been interested in design. FEED is the alignment of my two passions: hunger activism and fashion. I'm so happy for you and David to join the parenthood team! Has prepping for parenthood changed the perception of your work in any way or your perspective of it? The parents on my team have always told me that having children of their own helps them feel the weight of what we do at FEED everyday in providing meals to kids. I’m already starting to feel that now. I want to live in a world where parents never have to worry if their children will have the nutrition they need to grow and thrive. That’s what gets me out of bed every day. Where will the FEED Projects + KK intl. beanie come in most handy for you this winter? Seeing as I’ll have my hands full with my new little bundle, I foresee it being my go-to accessory for quick strolls around the city and dashes in and out of appointments.

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