The New York Times Online
The New York Times- January 20, 2012 We were recently mentioned in the NY Times media blog for our commercial with Bing. Our story (including everyone that has made our story possible - YOU) is helping people take action. Excerpt from the article:
The change in the Bing campaign was prompted by the positive reaction to spots that ran online and on television in the fall, which told the story of a charitable organization, known as Krochet Kids, run by young men.
'Gen Y is a generation of doers,' said Rob Palmer, executive creative director at the Portland, Ore., office of Razorfish, part of the Publicis Groupe, which became the Bing creative agency of record about a year ago after working on digital assignments for the brand.
That led to a decision to portray Bing as 'a search engine for doing things,' he added, a more proactive presentation than a decision aid.
The style of the Krochet Kids ads will permeate the new campaign, Mr. Palmer said, which will be about 'real people doing inspiring, cool things and inspiring other real people to do inspiring, cool things.'